FX.co ★ Labubu-maker Pop Mart’s profit soars fivefold

Incredibly, profits of the Labubu toy maker have surged fivefold! The company is now leading in both profitability and sales. Bloomberg estimated that the net profit of the Labubu toy manufacturer soared by a staggering 397% in the first half of 2025, effectively increasing fivefold.

The global success of Pop Mart, the Chinese maker of collectible soft toys, was largely driven by massive sales of its Labubu dolls. At one point, the company’s market capitalization even surpassed that of Gazprom, the jewel in the crown of Russia’s economy.

As a result, Pop Mart’s net profit skyrocketed by 397% in H1 2025, while revenue tripled, growing by 204% to reach $1.93 billion.

“The popularity of these pointy-eared, toothy little monsters is partly due to the company’s use of ‘blind boxes’—a packaging strategy that appeals to customers curious about what’s inside,” Bloomberg notes.

Experts now describe Labubu as a “true pop culture phenomenon.” Currently, all of Pop Mart’s key performance indicators have been soaring, and its shares have surged 213% since the start of 2025 amid the ongoing craze for the toys.