FX.co ★ Elon Musk’s struggle: Tesla sales in Europe keep sinking despite relentless efforts

Elon Musk, head of Tesla and SpaceX, set his sights on the incredible! He aimed to halt the drop in sales of his electric cars in the EU. Alas, his efforts proved to be in vain! According to Reuters, Tesla’s sales in Europe have continued their sorrowful downward path. This decline has now lasted for eight consecutive months. It is a truly discouraging situation!

According to analysts, Tesla’s car sales in Europe have fallen for the past eight months in a row due to increasing competition from Chinese and local automakers. Additionally, the situation has been adversely affected by Elon Musk’s political views, particularly his loyalty to far-right parties.

The updated Tesla Model Y failed to generate any excitement. Notably, in France, the number of new Tesla vehicle registrations in August fell by 47.3% compared to the same month in 2024. This figure plummeted by more than 84% in Sweden and by 42% in Denmark. It is worth mentioning that Germany and the United Kingdom, Tesla’s largest European markets for electric vehicles, also faced declining sales in 2025.

Experts estimate that the company currently has a rather outdated model lineup, which is also negatively affecting sales volumes. Since 2020, Tesla has not released any new models for the mass market. The last revolutionary model was the Model Y, launched five years ago. Meanwhile, Chinese competitors and other automakers have not been idle—on the contrary, they are still active and are flooding the market with new models. Analysts believe that Elon Musk’s recent claims that his company has no problems with Tesla sales in the European market are incorrect and sound like nonsense.